What is the difference between WhatsApp Business App and WhatsApp Business API?

The main difference between WhatsApp Business App and WhatsApp Business API lies in their use and functionality. The WhatsApp Business App is designed for small businesses and allows direct communication with customers, but it is limited to one-on-one interactions and does not support bulk messaging. On the other hand, the WhatsApp Business API is designed for medium and large businesses that need to manage high message volumes, automate responses, and send bulk messages officially. Unlike the app, the API enables advanced integration with CRM and marketing platforms like 360NRS, and is subject to stricter policies and approvals to ensure message quality and user privacy.

Is it legal to send bulk messages via WhatsApp?: Explanation of regulations and policies

Yes, it is legal to send bulk messages via WhatsApp as long as the platform’s policies and regulations are followed. WhatsApp requires businesses to obtain users' explicit consent before sending them marketing or transactional messages. This includes complying with privacy regulations, such as the GDPR in Europe, which requires personal data to be handled securely and with proper consent. Messages must be relevant and provide real value to the user to avoid being perceived as spam. Complying with these regulations ensures that the use of WhatsApp is beneficial for both the company and the user, while avoiding potential penalties or account blocks.

How much does it cost to send bulk messages on WhatsApp?: Factors that affect the cost

The cost of sending bulk messages on WhatsApp varies depending on several factors. First, the price depends on the rate WhatsApp applies per country, which can differ by region. Additionally, costs may increase depending on the message volume and level of personalization required. Other factors that can affect the cost include the type of message (transactional or promotional), the service provider used to manage the API, and any additional features such as automation or chatbot usage. Tools like 360NRS enable companies to manage these costs efficiently, optimizing campaigns to maximize ROI.

Can I send bulk messages without the user's consent?: Importance of permission and privacy

No, sending bulk messages without user consent goes against WhatsApp policies and privacy regulations. To protect user privacy, WhatsApp requires businesses to obtain explicit user consent before sending messages, especially if they are promotional in nature. Obtaining consent not only ensures legal compliance but also improves the customer relationship by demonstrating transparency and respect. Additionally, companies that fail to comply risk blocks and sanctions from WhatsApp, affecting their ability to communicate with users in the future.

Send bulk WhatsApp: The complete guide for businesses

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Beneficios de Utilizar WhatsApp Masivos en estrategias empresariales

Immediate and direct reach:
High open rate and immediate engagement

One of the greatest benefits of using bulk WhatsApp is its ability to generate immediate and direct reach. The platform has an average message open rate exceeding 90%, which is significantly higher than the average for other channels like email. WhatsApp users typically check their messages almost instantly, allowing campaigns to achieve immediate engagement.

This speed is crucial for strategies aimed at capturing attention in real time, such as flash promotions or important notifications. Thus, bulk sending on WhatsApp ensures the message is seen and, in many cases, interacted with within minutes, optimizing both response time and communication effectiveness.

Personalization and segmentation:
How to adapt the message to improve response rates

Personalization is essential in modern marketing, and bulk WhatsApp enables audience segmentation and message customization based on the interests and behaviors of each group.

With tools like 360NRS, businesses can filter their audience based on parameters such as location, purchase history, or engagement level, and tailor the message content to each segment.

This personalization not only increases the message's relevance but also improves the response rate, as users perceive the messages as valuable and tailored to them. Furthermore, the ability to add personalized details, like the customer’s name, enhances communication closeness, strengthening the relationship between the company and the user.

Profitability compared to other channels:
Cost comparison with SMS and email marketing

Profitability is another key advantage of using bulk WhatsApp. Compared to SMS, sending messages via WhatsApp is usually cheaper, especially for large-volume campaigns. Additionally, unlike email marketing which risks messages ending up in spam, WhatsApp ensures a higher rate of direct delivery to the user.

This makes WhatsApp a cost-effective option, offering a high return on investment by combining low sending costs with high engagement rates. Businesses can reduce marketing costs while maintaining effectiveness and maximizing results, making it ideal for both small businesses and large corporations.

Scalability:
Adaptable for both small businesses and large corporations

The flexibility of bulk WhatsApp makes it a scalable option that adapts to the needs of both small businesses and large corporations. Small businesses can use WhatsApp to send promotions and notifications to their customer base without incurring high costs.

Large corporations, using advanced integration tools like 360NRS, can execute mass campaigns and manage large message volumes without losing efficiency. This allows each company to scale its campaigns according to its goals and resources, achieving effective results regardless of audience size or budget.

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How to send Bulk WhatsApp with 360NRS

Step-by-step guide to setting up a bulk WhatsApp campaign: From campaign creation to sending

Setting up a bulk WhatsApp campaign with 360NRS is a simple and intuitive process. Below is a step-by-step guide to launching a campaign:

Campaign creation: Log in to 360NRS and select the option to create a new WhatsApp campaign. Make sure all campaign elements are ready, such as message text, images or attachments if any, and the campaign's specific objective.
Audience selection: Choose the user group you want to message, either by selecting manually or using advanced segmentation filters.
Message personalization: Use the personalization feature to include details such as the user’s name, purchase history, or preferences. This helps make the message more relevant and personalized.
Send scheduling: Set the date and time you want to send the message. If you are managing audiences in different time zones, you can schedule the sending to match each region’s local time.
Review and confirmation: Before sending, review all campaign details to ensure there are no errors. Once confirmed, click 'Send' or 'Schedule' to launch the campaign.

Audience segmentation:
Using segmentation tools to send relevant messages

One of 360NRS’s greatest advantages is its ability to segment audiences in an advanced way.

With this tool, companies can segment users based on criteria such as demographics, geographic location, previous interaction history, or purchase preferences. This segmentation ensures messages are relevant to each specific group, increasing the likelihood that users will open and respond to them.

Additionally, segmentation enables managing targeted campaigns, such as promotions for frequent customers or notifications to new users, thus maximizing the impact of each campaign.

Message automation and scheduling:
Scheduling messages based on time zone or customer activity

The ability to schedule and automate messages on WhatsApp is essential for optimizing time and resources.

With 360NRS, businesses can schedule bulk messages to be sent at the ideal time, either based on the customer's time zone or their activity on the platform. This scheduling feature is ideal for campaigns aimed at capturing attention at specific times, such as weekend offers or daily promotions.

Additionally, automation allows for sending follow-up messages, such as appointment reminders or cart abandonment notifications, without manual intervention, saving time and improving campaign efficiency.

Advanced personalization:
How to add each user's name, preferences, or specific details

Advanced personalization is key to capturing attention and improving user engagement.

Through 360NRS, businesses can design personalized messages that include the recipient’s name, purchase preferences, interaction history, or even specific profile details.

This level of personalization creates a sense of closeness and relevance for the user, thus increasing the likelihood of a response and improving the customer experience. Personalizing bulk WhatsApp messages is an effective strategy to differentiate the brand and create authentic, valuable communication, reinforcing customer loyalty toward the company.

Best practices for sending bulk WhatsApp messages

Avoid spam and comply with regulations:
Respect for privacy and WhatsApp usage policies

One of the key best practices when sending bulk WhatsApp messages is to ensure compliance with all privacy regulations and platform usage policies.

WhatsApp has clear rules on the use of its API to prevent spam and protect the user experience. It is essential to obtain the explicit consent of each recipient before sending any promotional or transactional messages. Moreover, companies must offer an opt-out option allowing users to unsubscribe if they no longer wish to receive messages, demonstrating respect and fostering transparency.

Complying with these regulations not only prevents potential account blocks but also strengthens the company's reputation by respecting user privacy rights.

Sending frequency:
Determine the ideal quantity and frequency of messages to avoid overwhelming the customer

The frequency of messages is a crucial factor in avoiding customer fatigue.

Sending too many messages may cause the user to feel overwhelmed or even choose to unsubscribe.

The ideal frequency will depend on the type of campaign and the specific goal of the messages. For example, promotions and special offers can be sent monthly or biweekly, while transactional notifications or reminders can be sent in real time or at a more regular frequency.

The key is to find a balance where users feel they are receiving valuable information without being disturbed, adjusting the frequency based on the behavior and response of the target audience.

Engaging content and clear call to action:
Tips for messages that convert and drive engagement

To capture the user’s attention and encourage interaction, the content of bulk WhatsApp messages must be engaging, clear, and direct.

A good message should include a catchy title followed by concise content summarizing the value proposition.

The call to action (CTA) must be visible and easy to follow, such as a link to a purchase page or a confirmation button. Using a friendly tone, maintaining simple but persuasive language, and personalizing the content for the recipient are strategies that increase engagement.

Also, including visual elements like images or short videos can make the message more dynamic and appealing, increasing the chances of conversion.

Types of bulk messages for different goals

Promotional messages:
Strategies for sales campaigns and special offers

Promotional messages are ideal for sales campaigns and special offers aiming to prompt immediate customer action.

Through bulk WhatsApp, companies can communicate exclusive discounts, seasonal sales, or limited-time promotions.

To maximize the effectiveness of these messages, it is recommended to use a sense of urgency (e.g., 'Offer valid only today') and personalize the content with the user’s name or recommended products based on purchase history.

Moreover, including a direct link to the store or a landing page facilitates conversion by reducing the steps users need to access the promotion.

Transactional messages:
Order confirmation, shipping updates, etc.

Transactional messages are essential communications that provide security and trust to the customer during purchase processes or interactions with the company.

Examples of transactional messages include order confirmations, shipping status updates, payment notifications, and appointment reminders.

These messages are particularly effective when sent in real time, as they keep the customer informed and reduce the need to contact customer service.

Transactional messages can also include personalized details such as the order number or estimated delivery date, which increases customer satisfaction.

Informative messages:
Company news, schedule or location changes

Informative messages are perfect for communicating important company news, such as schedule changes, policy updates, or new location openings.

This type of message does not necessarily aim for an immediate response, but rather to keep customers informed and updated on relevant topics.

Companies can use these messages to build trust, demonstrate transparency, and maintain open communication.

It is important that the tone of informational messages is clear and direct, providing all the information the customer may need and including a link to more details if necessary.

Customer support messages:
Automated responses and resolution of common questions

Customer support messages via bulk WhatsApp are an effective solution for managing frequent inquiries or common user questions in an automated way.

Using chatbots or predefined responses, companies can instantly answer common questions such as business hours, payment methods, or return policies.

Moreover, bulk customer service messages help resolve queries from multiple users at once, improving service efficiency.

This approach not only saves the support team time but also increases customer satisfaction by providing fast and accurate responses, improving the overall brand experience.

Comparisons:
Send bulk WhatsApp vs. other messaging channels

WhatsApp vs bulk SMS:
Differences in reach, costs, and personalization

The comparison between WhatsApp and bulk SMS highlights several key differences that may influence the choice of channel depending on the strategy.

In terms of reach, both channels are effective, but WhatsApp provides a significant advantage in countries where the app has high penetration.

While SMS is often more expensive for bulk sending, using WhatsApp via the API helps reduce costs, especially for high-volume campaigns.

Personalization is another area where WhatsApp excels: it allows images, videos, and more characters, making it easier to send more complete and visually appealing messages compared to SMS, which has a strict text limit and no multimedia support.

In summary, WhatsApp is a more affordable and personalized alternative, although SMS remains useful for reaching audiences who don’t use messaging apps or prefer a direct channel.

WhatsApp vs email marketing:
Comparison of open rates and engagement

Compared to email marketing, WhatsApp stands out for its high open rate and engagement.

While emails have an average open rate of 20–30%, WhatsApp messages exceed 90%.

Additionally, users tend to check WhatsApp messages more quickly, enabling campaigns to achieve more immediate results.

However, email marketing remains relevant for longer or more detailed communications, such as newsletters or product catalogs.

In contrast, WhatsApp is ideal for short, direct messages with a clear call to action.

In an integrated strategy, both channels can complement each other: email for detailed content and WhatsApp for immediate, high-impact communication.

Advantages of WhatsApp in multichannel campaigns:
How to combine WhatsApp with other channels for better results

WhatsApp offers considerable advantages in multichannel campaigns due to its ability to integrate with other channels like SMS and email, enabling a comprehensive and effective communication strategy.

In a multichannel campaign, WhatsApp can serve as the quick and immediate contact channel, while SMS ensures coverage in areas with low internet connectivity, and email provides a channel for more detailed content.

In addition, integrating with CRM and automation tools allows tracking user interaction across channels, adjusting campaigns to optimize results.

Combining WhatsApp with other channels maximizes reach and effectiveness, allowing messages to reach the user at the time and in the format that best suits their profile and preferences.

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Advanced solutions with WhatsApp Business API and 360NRS

Advanced automation:
Integration with CRM and marketing platforms to optimize campaigns

Advanced automation is one of the most powerful solutions offered by the integration of the WhatsApp Business API with CRM platforms and marketing tools like 360NRS.

With this integration, businesses can manage their WhatsApp campaigns automatically by configuring message sends based on user actions or behavior.

For example, after a purchase, the CRM can automatically trigger a confirmation or follow-up message, improving the customer experience without manual intervention.

Moreover, CRM integration allows storing information for each user, facilitating segmentation and personalization, and optimizing campaign performance by sending the right message at the right time.

Artificial intelligence and chatbots:
How chatbots can assist in bulk message sending and enhance customer experience

The use of artificial intelligence and chatbots in bulk WhatsApp allows companies to respond quickly and efficiently to customer inquiries, even under high volumes.

Chatbots can automatically respond to frequently asked questions, guide users through a purchase process, or provide real-time assistance.

This automation not only improves the customer experience by offering instant responses, but also helps businesses optimize resources by reducing the workload on the support team.

AI-based chatbots can also personalize responses based on user history, creating a smoother and more valuable interaction that increases customer satisfaction and loyalty.

Metrics and analysis:
Key KPIs to evaluate the performance of bulk WhatsApp campaigns (open rate, response rate, conversion, etc.)

To measure the effectiveness of bulk WhatsApp campaigns, it is essential to track key KPIs.

The open rate is one of the most important metrics, as it measures the percentage of messages opened by users and indicates the initial reach of the campaign.

The response rate indicates how many users interact with the message, while the conversion rate shows the percentage of users who complete the desired action, such as a purchase or subscription.

Other KPIs, such as response time and retention rate, are also useful for evaluating engagement level and the long-term effectiveness of campaigns.

With 360NRS, companies can access an analytics dashboard that facilitates tracking these indicators and allows strategy adjustments to optimize results.

Use cases of bulk WhatsApp across different sectors

Retail and e-commerce:
Promotions, product launches, and shipping notifications

The retail and e-commerce sector has embraced bulk WhatsApp as an effective tool to boost sales and improve customer relationships. Through WhatsApp, companies can send special promotions, product launch announcements, and shipping updates.

These messages allow for direct and personalized interaction, helping customers feel valued and creating a positive shopping experience. Additionally, reminder or shipping confirmation messages are particularly useful for keeping the customer informed, reducing the need to contact customer support and improving satisfaction.

Education:
Information about events, class reminders, and administrative notifications

In the education sector, bulk WhatsApp is a powerful tool to keep students, parents, and teachers informed. Educational institutions can use bulk messages to send class reminders, notifications about important events like parent meetings or open house days, and administrative announcements such as schedule changes or closures.

This fast and direct communication ensures that information is delivered instantly, which is crucial in situations where students or their families need to be informed of any updates or important changes.

Healthcare:
Appointment reminders, medication availability alerts, and service updates

In the healthcare sector, timeliness and accuracy of information are essential. Clinics and hospitals use bulk WhatsApp to send appointment reminders to patients, helping reduce no-shows and improve scheduling efficiency.

Moreover, pharmacies and healthcare centers can send notifications about medication availability, which is especially useful for patients needing prescription refills. The ability to send service updates or health information also helps keep patients informed and build trust with the care center.

WhatsApp for clinics and healthcare centers

Financial services:
Transaction notifications, security alerts, and confirmations

In the financial sector, bulk WhatsApp is used to send transaction notifications, security alerts, and payment or transfer confirmations. Banks and financial service providers have found WhatsApp to be a secure and direct channel to keep their customers informed about account activity and protect them from potential fraud. Security alerts such as suspicious login notifications or password change confirmations increase customer trust in the financial institution.

Additionally, these automated notifications provide a safer and more efficient user experience, which is essential for handling confidential information.

Hospitality and tourism:
Reservation confirmations, schedule updates, and activity recommendations

In the hospitality and tourism sector, bulk WhatsApp offers an efficient way to share relevant information with customers before, during, and after their trip. Companies can send booking confirmations, check-in reminders, activity schedule updates, and recommendations for tourist spots or personalized experiences.

This direct communication allows customers to have the necessary information at their fingertips, improving their overall experience and making the service more accessible and convenient. Moreover, using WhatsApp in the tourism sector allows hotels, agencies, and other service providers to build a close relationship with customers, increasing the likelihood of repeat visits.

Boost your marketing strategy with bulk WhatsApp:
Summary of key benefits and call to action to use 360NRS

Using bulk WhatsApp is a powerful strategy for any company looking to optimize communication and enhance customer interaction. From its high open rate to its personalization capabilities, WhatsApp provides a unique platform that allows businesses to reach their audiences directly, quickly, and efficiently.

By integrating this tool into their marketing strategy, companies can benefit from higher customer retention, better engagement, and a greater return on investment.

The 360NRS platform simplifies the management of bulk WhatsApp campaigns, providing all the necessary tools to segment, personalize, and analyze campaign performance. If your goal is to strengthen customer relationships and maximize message impact, bulk WhatsApp with 360NRS is the ideal solution.

Send bulk WhatsApp messages

What do we mean by WhatsApp bulk messaging?

Bulk messages via WhatsApp Business API

Benefits of sending bulk WhatsApp in marketing Impact on reach, engagement, and customer retention

100% real Compromise

What is the purpose of sending bulk WhatsApp messages?

Special promotions and offers: How to grab customer attention with effective campaigns

Reminders and notifications: Examples of companies using bulk WhatsApp to manage appointments or events

Customer support at scale: Ability to handle multiple customer inquiries at once

Loyalty and retargeting: Strategies to attract and retain customers with personalized messages

Requirements to officially send bulk WhatsApp messages

Connect to the official WhatsApp Business API What is it and how do I access the API?

Obtain explicit consent from your users Comply with privacy regulations (such as GDPR)

Connect with 360NRS by LINK Mobility as your WhatsApp BSP Simplify the entire process from a single platform

Start today with your WhatsApp campaigns or API integrations

Beneficios de Utilizar WhatsApp Masivos en estrategias empresariales

Immediate and direct reach: High open rate and immediate engagement

Personalization and segmentation: How to adapt the message to improve response rates

Profitability compared to other channels: Cost comparison with SMS and email marketing

Scalability: Adaptable for both small businesses and large corporations

How to send Bulk WhatsApp with 360NRS

Step-by-step guide to setting up a bulk WhatsApp campaign: From campaign creation to sending

Start today with your WhatsApp campaigns or API integrations

Audience segmentation: Using segmentation tools to send relevant messages

Message automation and scheduling: Scheduling messages based on time zone or customer activity

Advanced personalization: How to add each user's name, preferences, or specific details

Create your account free and try our service no commitment

Best practices for sending bulk WhatsApp messages

Avoid spam and comply with regulations: Respect for privacy and WhatsApp usage policies

Sending frequency: Determine the ideal quantity and frequency of messages to avoid overwhelming the customer

Engaging content and clear call to action: Tips for messages that convert and drive engagement

Start today with your WhatsApp campaigns or API integrations

Types of bulk messages for different goals

Promotional messages: Strategies for sales campaigns and special offers

Transactional messages: Order confirmation, shipping updates, etc.

Informative messages: Company news, schedule or location changes

Customer support messages: Automated responses and resolution of common questions

Start sending RCS messages and transform your way of communicating

Reminders and notifications:

Comparisons: Send bulk WhatsApp vs. other messaging channels

WhatsApp vs bulk SMS: Differences in reach, costs, and personalization

WhatsApp vs email marketing: Comparison of open rates and engagement

Advantages of WhatsApp in multichannel campaigns: How to combine WhatsApp with other channels for better results

Limitations and challenges when sending WhatsApp masivos as of today

WhatsApp Business API restrictions: Requirements and possible volume limitations

Initial setup cost and complexity: Explanation of the setup process and associated costs

Avoid account blocks due to misuse: How to ensure messages comply with WhatsApp policies to avoid blocks

Start sending RCS messages and transform your way of communicating

Advanced solutions with WhatsApp Business API and 360NRS

Advanced automation: Integration with CRM and marketing platforms to optimize campaigns

Artificial intelligence and chatbots: How chatbots can assist in bulk message sending and enhance customer experience

Metrics and analysis: Key KPIs to evaluate the performance of bulk WhatsApp campaigns (open rate, response rate, conversion, etc.)

Start today with your WhatsApp campaigns or API integrations

Use cases of bulk WhatsApp across different sectors

Retail and e-commerce: Promotions, product launches, and shipping notifications

Education: Information about events, class reminders, and administrative notifications

Healthcare: Appointment reminders, medication availability alerts, and service updates

Financial services: Transaction notifications, security alerts, and confirmations

Hospitality and tourism: Reservation confirmations, schedule updates, and activity recommendations

Boost your marketing strategy with bulk WhatsApp: Summary of key benefits and call to action to use 360NRS

Start sending bulk WhatsApp easily and quickly

100% real Compromise

FAQs about bulk WhatsApp sending with 360nrs

What is the difference between WhatsApp Business App and WhatsApp Business API?

Is it legal to send bulk messages via WhatsApp?: Explanation of regulations and policies

How much does it cost to send bulk messages on WhatsApp?: Factors that affect the cost

Can I send bulk messages without the user's consent?: Importance of permission and privacy

Benefits of sending bulk WhatsApp in marketing
Impact on reach, engagement, and customer retention

Special promotions and offers:
How to grab customer attention with effective campaigns

Reminders and notifications:
Examples of companies using bulk WhatsApp to manage appointments or events

Customer support at scale:
Ability to handle multiple customer inquiries at once

Loyalty and retargeting:
Strategies to attract and retain customers with personalized messages

Connect to the official WhatsApp Business API
What is it and how do I access the API?

Obtain explicit consent from your users
Comply with privacy regulations (such as GDPR)

Connect with 360NRS by LINK Mobility as your WhatsApp BSP
Simplify the entire process from a single platform

Immediate and direct reach:
High open rate and immediate engagement

Personalization and segmentation:
How to adapt the message to improve response rates

Profitability compared to other channels:
Cost comparison with SMS and email marketing

Scalability:
Adaptable for both small businesses and large corporations

Audience segmentation:
Using segmentation tools to send relevant messages

Message automation and scheduling:
Scheduling messages based on time zone or customer activity

Advanced personalization:
How to add each user's name, preferences, or specific details

Avoid spam and comply with regulations:
Respect for privacy and WhatsApp usage policies

Sending frequency:
Determine the ideal quantity and frequency of messages to avoid overwhelming the customer

Engaging content and clear call to action:
Tips for messages that convert and drive engagement

Promotional messages:
Strategies for sales campaigns and special offers

Transactional messages:
Order confirmation, shipping updates, etc.

Informative messages:
Company news, schedule or location changes

Customer support messages:
Automated responses and resolution of common questions

Comparisons:
Send bulk WhatsApp vs. other messaging channels

WhatsApp vs bulk SMS:
Differences in reach, costs, and personalization

WhatsApp vs email marketing:
Comparison of open rates and engagement

Advantages of WhatsApp in multichannel campaigns:
How to combine WhatsApp with other channels for better results

WhatsApp Business API restrictions:
Requirements and possible volume limitations

Initial setup cost and complexity:
Explanation of the setup process and associated costs

Avoid account blocks due to misuse:
How to ensure messages comply with WhatsApp policies to avoid blocks

Advanced automation:
Integration with CRM and marketing platforms to optimize campaigns

Artificial intelligence and chatbots:
How chatbots can assist in bulk message sending and enhance customer experience

Metrics and analysis:
Key KPIs to evaluate the performance of bulk WhatsApp campaigns (open rate, response rate, conversion, etc.)

Retail and e-commerce:
Promotions, product launches, and shipping notifications

Education:
Information about events, class reminders, and administrative notifications

Healthcare:
Appointment reminders, medication availability alerts, and service updates

Financial services:
Transaction notifications, security alerts, and confirmations

Hospitality and tourism:
Reservation confirmations, schedule updates, and activity recommendations

Boost your marketing strategy with bulk WhatsApp:
Summary of key benefits and call to action to use 360NRS