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Real Betis Balompié

Streamline processes and ensure their efficacy thanks to SMS Landing Page

  • Client: Real Betis Balompié Football Club
  • Date: June 2020
  • Channels: SMS
  • Location: Spain

Description of the project

88% of Betis Subscribers Renewed via SMS

The Real Betis Balompié Football Club has set a precedent as a pioneer in digitization and innovative use of IT in Spain, relying on the effectiveness of SMS through the 360nrs platform to strengthen its relationship with fans.

Initial challenge

Betis was looking for a digital solution that would allow its subscribers to carry out procedures without the need for physical trips, offering a fast and fully online process to renew their subscriptions and buy tickets.

360NRS Plugins, modules and integrations

Solution implemented with 360nrs: SMS

With the support of 360nrs since 2020, Betis implemented SMS as a central tool in their communication strategy.

This change facilitated the renewal of subscriptions and the purchase of tickets directly and efficiently, simplifying processes and improving user experience.

The SMS strategy focused on several key aspects:

  • Season ticket renewal: SMS allow partners to renew and update their data easily.
  • Ticket sales: Implementation of SMS Landing Page for quick ticket purchases, achieving large sales volumes in record time.
  • Payment confirmation and ticket sending: Automation of sending confirmations and tickets, ensuring secure and efficient processes.
  • Informative communication: Send relevant information about matches and special events directly to fans' mobile phones.

The 360nrs platform has revolutionized the user experience, providing faster, more convenient, and more efficient processes, which was highlighted by the club's IT director:

It is so fast, so convenient, so effective that it is surprising how far it can go

IT Director

Successful results with digitalization

Thanks to the strategic use of SMS, Real Betis has achieved impressive results.

A notable 88% of season tickets were renewed via SMS, generating 19 million euros in just 15 days.
This remarkable success has positioned the club as one of the fastest-growing in the league , further establishing it as the first Spanish sports club to adopt a comprehensive and advanced digital approach .
These achievements underscore the effectiveness of a well-executed communication strategy and the positive impact of technologies in interacting with fans.

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