WhatsApp for business: Essential guide

Discover why your company should use WhatsApp and learn about its main functionalities with our essential guide.

WhatsApp for business has become one of the most powerful communication channels to connect with customers in a direct, personal, and effective way. With over 2 billion active users worldwide, WhatsApp is the preferred app for receiving information, making inquiries, and maintaining a close relationship with brands.

In this WhatsApp guide for businesses, you'll discover how to make the most of this channel in your communication strategy. We explain what WhatsApp Business API is, how it works, how it integrates, and what benefits it can bring to your business regardless of its size or industry.

Benefits of using WhatsApp for businesses

• Increase open rates with messages customers actually read (up to 98%).
• Respond to inquiries in real time and improve response times.
• Automate processes such as confirmations, reminders, follow-ups, and support.
• Improve customer satisfaction and loyalty.
• Offer a modern, direct, and reliable conversational experience.

How can you implement WhatsApp Business with 360nrs?

At 360nrs, we offer two professional solutions to integrate the WhatsApp Business API according to your company's needs.

On one hand, you can directly integrate WhatsApp Business API with our omnichannel platform. This will allow you to centralize your communications, automate sending, manage campaigns, design conversational flows, and offer customer support from a visual environment without the need for technical development. Ideal for marketing, customer service, or sales teams looking for agility and results.

Alternatively, if you have an internal tech team or need a fully customized solution, we also offer our WhatsApp API for developers. This option gives you full control to connect the WhatsApp Business API with your own systems, CRM, or internal tools. You’ll have access to advanced features, webhook integration, template management, tracking, and a secure, scalable environment for your developments.